Business of Sports
It was never supposed to be a sports thing. But somewhere between World War II and the Rose Bowl, the Goodyear Blimp became a floating icon—trading in helium and horsepower for sideline fame and prime-time flyovers.
MLB
Plus: NFL rules are changing…
Women’s Sports
Several WNBA teams are moving games to bigger arenas—and it’s not a coincidence they’re playing Caitlin Clark’s Fever. Record crowds, soaring viewership, and media deals are reshaping the league’s growth story in real time.
NFL
Before kickoff, Super Bowl LIX is already breaking records—$1.39B in bets, 1.47B wings, $8M ads, and ticket prices falling fast. Here’s your stat-packed guide to the big game.
NBA
Luka Dončić is now a Laker. The Mavs’ shocking trade for AD and a pick flipped NBA title odds, broke betting records, and had players and pundits stunned. Stephen A. was speechless.
Soccer
18 matches. One day. UEFA’s new Champions League format is the biggest shake-up in decades—bringing more chaos, more stakes, and plenty of pushback from managers and fans alike.
NFL
A playoff win gave the Commanders their best merch day in 92 years. But does winning really grow a team’s value? Experts say it’s more about stadiums and media markets than scoreboard success.