Fanatics launches the most-comprehensive fan loyalty program to date

Fanatics is leveling up fandom. Its new Fanatics One program rewards users across merch, cards, and betting with perks like athlete meetups, exclusive memorabilia, and Super Bowl invites.

Sports streaming is reaching standing-room only

ESPN and Fox are both launching major new streaming services on August 21. Here's how their offerings stack up—and what it means for fans, subscriptions, and the future of live sports.

ESPN8: The Ocho is back

ESPN8: The Ocho returns this week with four days of gloriously strange competitions—from slippery stair races to underwater chess. What started as a Dodgeball movie joke is now serious fun.

This proposed law could shape the future of college sports

The most sweeping college sports legislation in years—the SCORE Act—could upend NIL rules, athlete rights, and the NCAA’s legal standing. Here's what it means and why the debate is heating up.

Baseball teams are using bobblehead giveaways to drive up attendance

A new trend is shaking up baseball: bobblehead giveaways. MLB teams are seeing massive spikes in attendance on promo nights, with some games selling out entirely. From minor league boosts to Dodgers-scale sellouts, it turns out a collectible doll can still pack a ballpark.

Why 30 of the 32 NFL second-round draft picks are still unsigned

Winter is coming…and so are unsigned NFL rookies. With 30 of 32 second-rounders still without contracts, the issue of guaranteed money has sparked a modern-day standoff. Here's why the logjam is happening—and who might break first.

There’s growing pushback to a new law that could kill sports betting

A bipartisan push is mounting to reverse a new tax law provision that limits gambling loss deductions — and could gut sports betting in the US. Pros and casuals alike say the law makes betting untenable, pushing more bets offshore.

The AL home run record is quaking in its boots

Aaron Judge’s Yankees and Cal Raleigh’s Mariners are both swinging for AL home run history. Plus, Soto, Witt Jr., Skubal, Kershaw, and Machado’s milestones.

Things are hot at London’s All England Club, on and off the court

Wimbledon 2025 is chaos in the best way—23 seeds gone after round one, Coco Gauff and Jessica Pegula among them. Prize money’s up, temps are hotter, and the celebrity box is stacked.

MLB All-Star starters revealed

The 2025 MLB All-Star Game starters are locked in — Aaron Judge, Shohei Ohtani, three Tigers, and more fresh faces ready to light up the Midsummer Classic.

The A’s break ground on planned $1.75B Vegas stadium

The A’s have officially broken ground on their long-planned Vegas stadium. But with funding gaps, timeline doubts, and 38 other major venues in the works, it’s far from a sure thing.

The NIL era is reshaping the NBA Draft

The NIL era has turned college basketball into a safer bet than the second round of the NBA Draft. With fewer prospects declaring, front offices are adjusting to a shrinking talent pool—and players are doing the math.