Super Bowl LIX👅: By the numbers
Before kickoff, Super Bowl LIX is already breaking records—$1.39B in bets, 1.47B wings, $8M ads, and ticket prices falling fast. Here’s your stat-packed guide to the big game.
The numbers on the scoreboard on Sunday will decide who wins the Lombardi Trophy. But until then, numbers surrounding the big game, arguably the world’s largest annual sporting event, will have to do.
Some tidbits to drop at the Super Bowl party
Gambling is up. Americans are expected to bet a record $1.39 billion legally on this year’s Super Bowl, a record amount. And while that figure doesn’t include Super Bowl squares, it does encompass prop bets – which enable bettors to wager on nearly everything, including whether Travis Kelce will propose to Taylor Swift on-field after the game, the color of Gatorade poured on the winning coach, which song Kendrick Lamar will play first during the halftime show (and whether Drake will release a track of his own on Super Bowl Sunday), and more.
Ticket prices are down (but still cost a pretty penny). The average resale ticket price at SeatGeek is $9,257 – down 18% compared to this time last year. Prices have also fallen over the last week at multiple resale sites; as of this writing, the cheapest ticket available at Gametime is $4,627 vs. $6,492 seven days ago (a 40% drop), while the most expensive seats have tanked 58% over the same period ($56,409 → $23,693).
It’s a bad day to be a chicken wing. 1.47 billion chicken wings are expected to be eaten on Sunday (enough to circle the Earth three times), along with 107 million lbs of snack food. Overall, Super Bowl Sunday is the second-highest food consumption day in the US, after Thanksgiving.
Commercials are even pricier. Fox is earning a record $8+ million for nearly a dozen of its 30-second slots for the upcoming Super Bowl LIX, per multiple reports, up from last year’s $7 million record price. On the screen – expect to see OpenAI for the first time, as well as more advertisers using celebrities and humor in spots in continuation of an ongoing trend. (Click here for a sneak peek of some commercials ahead of the game.)
As for the on-field action…Here are some key matchups to watch + expert predictions.
