Ownership, Sponsorship & Industry News

Media & Broadcasting

Fanatics launches the most-comprehensive fan loyalty program to date

Fanatics is leveling up fandom. Its new Fanatics One program rewards users across merch, cards, and betting with perks like athlete meetups, exclusive memorabilia, and Super Bowl invites.

Illustration of ESPN and Fox logos clashing over a crowded sports streaming battlefield with subscription icons and streaming devices

Media & Broadcasting

Sports streaming is reaching standing-room only

ESPN and Fox are both launching major new streaming services on August 21. Here's how their offerings stack up—and what it means for fans, subscriptions, and the future of live sports.

Illustration of a college athlete split between playing sports and negotiating NIL contracts, representing the SCORE Act debate in Congress

College Sports

This proposed law could shape the future of college sports

The most sweeping college sports legislation in years—the SCORE Act—could upend NIL rules, athlete rights, and the NCAA’s legal standing. Here's what it means and why the debate is heating up.

MLB

Baseball teams are using bobblehead giveaways to drive up attendance

A new trend is shaking up baseball: bobblehead giveaways. MLB teams are seeing massive spikes in attendance on promo nights, with some games selling out entirely. From minor league boosts to Dodgers-scale sellouts, it turns out a collectible doll can still pack a ballpark.

Lawmakers and gamblers push back against new US tax law threatening sports betting

Fan Culture

There’s growing pushback to a new law that could kill sports betting

A bipartisan push is mounting to reverse a new tax law provision that limits gambling loss deductions — and could gut sports betting in the US. Pros and casuals alike say the law makes betting untenable, pushing more bets offshore.

FanDuel and Kalshi logos with a background of betting odds and a legal scale

Business of Sports

FanDuel and Kalshi want to parlay a partnership into more parlays

FanDuel and Kalshi are exploring a bold partnership that could shake up both sports betting and prediction markets. But regulators aren’t exactly fans yet.

Goodyear Blimp flying over a packed football stadium at sunset

Business of Sports

How the Goodyear Blimp became synonymous with sports

It was never supposed to be a sports thing. But somewhere between World War II and the Rose Bowl, the Goodyear Blimp became a floating icon—trading in helium and horsepower for sideline fame and prime-time flyovers.

Fans and pro athletes compete in Fanatics Games skills challenge for $2 million in prizes

Business of Sports

You can now compete against pro athletes with $2M on the line

Fanatics Games is throwing 50 fans into battle with 50 pros—including Brady, Durant, and Harden—with $2M in prizes up for grabs. First place gets $1M. Think you’ve got game?

nhl

Alex Ovechkin is a bit of a beast

Plus: Judge ties Ruth...

MLB

In Major League Baseball, the rich keep getting richer

Plus: NFL rules are changing…

MLB

The Yankees are using torpedoes to hit torpedoes

Plus: Duke is upset with "The White Lotus"...

NCAA Basketball

Warren Buffett’s $1M bracket pool has its first winner

A college manager with rap skills lands 10 NIL deals, March Madness lacks upsets, and Warren Buffett finally gives away his $1M bracket prize. Plus: buzzer-beaters, bizarre F1 disqualifications, and a heartfelt farewell to George Foreman.