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Business of Sports

Follow the money. From team valuations to private equity takeovers, this is where sports and business collide.

The meetings that could upend college football

The Big Ten and SEC are meeting to push major changes to the College Football Playoff—including expanding to 14 or 16 teams. With billions on the line, this power move could shake up how the sport crowns its champ.

Behind Steve Cohen’s $8B push to turn Citi Field into an entertainment district

Steve Cohen wants to turn Citi Field’s parking lots into an $8B entertainment hub—complete with parks, restaurants, and a casino. The plan could reshape how sports teams grow off the field…if he can get past the red tape.

Tech CEOs love cricket

Tech execs like Pichai and Nadella are going all in on cricket—backing leagues in the US and UK with millions in funding. With growing fan interest and Olympic momentum, the sport may finally break through in America.

Former MLB All-Star J.D. Martinez eyeing a career in pickleball

Six-time MLB All-Star J.D. Martinez just signed a deal to go pro—in pickleball. As more athletes retire to the fastest-growing sport in the U.S., Martinez is joining names like Brady, Bouchard, and LeBron in giving the paddle a serious swing.

The prolonged battle for the Minnesota Timberwolves is almost over

A-Rod and Marc Lore just won arbitration in their bid to take over the Timberwolves—but they still need NBA owner approval to seal the deal. With valuations soaring and billionaires backing the bid, the four-year saga is almost over. Almost.

How 4 Nations fits into the NHL’s growth strategy

The NHL is replacing its All-Star Game with a new 4 Nations tournament—featuring Canada, the US, Sweden, and Finland—in a push to boost global viewership and fan interest ahead of the Olympics and a planned World Cup of Hockey.

One of MLB’s best umpires fired after gambling investigation

MLB ump Pat Hoberg, once praised for a perfect World Series game, has been fired over a gambling rules violation involving 141 bets—eight during games he worked. No game-fixing found, but the league says integrity matters.

Dončić deal upends NBA title odds

Luka Dončić is now a Laker. The Mavs’ shocking trade for AD and a pick flipped NBA title odds, broke betting records, and had players and pundits stunned. Stephen A. was speechless.

Inside the Champions League’s chaotic day

18 matches. One day. UEFA’s new Champions League format is the biggest shake-up in decades—bringing more chaos, more stakes, and plenty of pushback from managers and fans alike.

Winning – it’s just good business. Or is it?

A playoff win gave the Commanders their best merch day in 92 years. But does winning really grow a team’s value? Experts say it’s more about stadiums and media markets than scoreboard success.