TV deals, streaming wars, and viral commentary—get the stories behind how sports reach the world.
MLB
Major League Baseball is shaking up its broadcast game. New media rights deals with NBCUniversal, Netflix, and ESPN will boost league revenue and reshape how fans watch baseball—just as MLB positions itself for a blockbuster round of negotiations in 2028.
Media & Broadcasting
Fanatics is leveling up fandom. Its new Fanatics One program rewards users across merch, cards, and betting with perks like athlete meetups, exclusive memorabilia, and Super Bowl invites.
Media & Broadcasting
ESPN and Fox are both launching major new streaming services on August 21. Here's how their offerings stack up—and what it means for fans, subscriptions, and the future of live sports.
Media & Broadcasting
ESPN8: The Ocho returns this week with four days of gloriously strange competitions—from slippery stair races to underwater chess. What started as a Dodgeball movie joke is now serious fun.
Media & Broadcasting
ESPN is going all-in on streaming. The sports giant just announced a standalone service launching before football season—no cable required. It’ll include the full ESPN network lineup, personalized features, and ESPN Bet integration.
College Sports
College football’s newest NIL strategy…
MLB
Plus: NFL rules are changing…
MLB
Plus: Duke is upset with "The White Lotus"...
MLB
MLB Opening Day is here, March Madness is stacked with powerhouses, and the NFL might ban the tush push. Plus: rising stars, wild stats, and a figure skater using neurotherapy to win gold.
Tennis
A massive lawsuit backed by Novak Djokovic and Bill Ackman alleges tennis’s top governing bodies are operating like a “cartel,” risking players’ health and earnings. Meanwhile, March Madness heats up, EA Sports ups payouts, and MLB opens in Tokyo.
Business of Sports
Sports nerds took over MIT. From Sloan’s analytics influence to $100M media deals and wild March Madness odds, this one’s loaded. Also: Jokić rewrites the record books and we need a favor to keep our emails out of spam 🙏
Women’s Sports
Several WNBA teams are moving games to bigger arenas—and it’s not a coincidence they’re playing Caitlin Clark’s Fever. Record crowds, soaring viewership, and media deals are reshaping the league’s growth story in real time.