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NIL & Athlete Branding

From college athletes cashing in to pro stars building empires, follow stories at the intersection of sports and self-promotion.
01
Apr
The Yankees are using torpedoes to hit torpedoes

The Yankees are using torpedoes to hit torpedoes

The Yankees are smashing HR records with “torpedo bats,” college hoops gets a $500k NIL twist, Caitlin Clark breaks another record, and figure skaters make history. Also: Duke vs The White Lotus, a fake funeral, and the UFL is still alive.
7 min read
27
Mar
MLB Opening Day 2.0 has arrived

MLB Opening Day 2.0 has arrived

MLB Opening Day is here, March Madness is stacked with powerhouses, and the NFL might ban the tush push. Plus: rising stars, wild stats, and a figure skater using neurotherapy to win gold.
8 min read