From college athletes cashing in to pro stars building empires, follow stories at the intersection of sports and self-promotion.
NBA
The NIL era has turned college basketball into a safer bet than the second round of the NBA Draft. With fewer prospects declaring, front offices are adjusting to a shrinking talent pool—and players are doing the math.
College Sports
College football’s newest NIL strategy…
MLB
Plus: Duke is upset with "The White Lotus"...
MLB
MLB Opening Day is here, March Madness is stacked with powerhouses, and the NFL might ban the tush push. Plus: rising stars, wild stats, and a figure skater using neurotherapy to win gold.
NCAA Basketball
A college manager with rap skills lands 10 NIL deals, March Madness lacks upsets, and Warren Buffett finally gives away his $1M bracket prize. Plus: buzzer-beaters, bizarre F1 disqualifications, and a heartfelt farewell to George Foreman.
MLB
From Steph Curry’s new front-office gig to early MLB breakout candidates and the booming women’s shoe industry, here’s what’s making noise beyond the box score this week in sports.