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NIL & Athlete Branding

From college athletes cashing in to pro stars building empires, follow stories at the intersection of sports and self-promotion.

The NCAA could soon graduate to a new eligibility model

Fetch the NCAA’s lawyers some throat lozenges—they must be hoarse from constantly yelling “I object.” Eastern Michigan offensive lineman Blake Bustard, whom the NCAA deemed ineligible for this upcoming season, beat the organization in court last week to earn another year of playing time, marking the latest legal

This proposed law could shape the future of college sports

The most sweeping college sports legislation in years—the SCORE Act—could upend NIL rules, athlete rights, and the NCAA’s legal standing. Here's what it means and why the debate is heating up.

Why 30 of the 32 NFL second-round draft picks are still unsigned

Winter is coming…and so are unsigned NFL rookies. With 30 of 32 second-rounders still without contracts, the issue of guaranteed money has sparked a modern-day standoff. Here's why the logjam is happening—and who might break first.

The NIL era is reshaping the NBA Draft

The NIL era has turned college basketball into a safer bet than the second round of the NBA Draft. With fewer prospects declaring, front offices are adjusting to a shrinking talent pool—and players are doing the math.

Contract holdouts have reached college football

College football’s newest NIL strategy…

The Yankees are using torpedoes to hit torpedoes

Plus: Duke is upset with "The White Lotus"...

MLB Opening Day 2.0 has arrived

MLB Opening Day is here, March Madness is stacked with powerhouses, and the NFL might ban the tush push. Plus: rising stars, wild stats, and a figure skater using neurotherapy to win gold.

Warren Buffett’s $1M bracket pool has its first winner

A college manager with rap skills lands 10 NIL deals, March Madness lacks upsets, and Warren Buffett finally gives away his $1M bracket prize. Plus: buzzer-beaters, bizarre F1 disqualifications, and a heartfelt farewell to George Foreman.

Inside the growing women’s athletic shoe movement

From Steph Curry’s new front-office gig to early MLB breakout candidates and the booming women’s shoe industry, here’s what’s making noise beyond the box score this week in sports.