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NIL & Athlete Branding

From college athletes cashing in to pro stars building empires, follow stories at the intersection of sports and self-promotion.

The NIL era is reshaping the NBA Draft

The NIL era is reshaping the NBA Draft

The NIL era has turned college basketball into a safer bet than the second round of the NBA Draft. With fewer prospects declaring, front offices are adjusting to a shrinking talent pool—and players are doing the math.

Contract holdouts have reached college football

Contract holdouts have reached college football

College football’s newest NIL strategy…

The Yankees are using torpedoes to hit torpedoes

The Yankees are using torpedoes to hit torpedoes

Plus: Duke is upset with "The White Lotus"...

MLB Opening Day 2.0 has arrived

MLB Opening Day 2.0 has arrived

MLB Opening Day is here, March Madness is stacked with powerhouses, and the NFL might ban the tush push. Plus: rising stars, wild stats, and a figure skater using neurotherapy to win gold.

Warren Buffett’s $1M bracket pool has its first winner

NCAA Basketball

Warren Buffett’s $1M bracket pool has its first winner

A college manager with rap skills lands 10 NIL deals, March Madness lacks upsets, and Warren Buffett finally gives away his $1M bracket prize. Plus: buzzer-beaters, bizarre F1 disqualifications, and a heartfelt farewell to George Foreman.

Inside the growing women’s athletic shoe movement

Inside the growing women’s athletic shoe movement

From Steph Curry’s new front-office gig to early MLB breakout candidates and the booming women’s shoe industry, here’s what’s making noise beyond the box score this week in sports.