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Fan Culture

From tailgates to tattoos, we cover the quirks and power of sports fandom.

Fanatics launches the most-comprehensive fan loyalty program to date

Fanatics is leveling up fandom. Its new Fanatics One program rewards users across merch, cards, and betting with perks like athlete meetups, exclusive memorabilia, and Super Bowl invites.

There’s growing pushback to a new law that could kill sports betting

A bipartisan push is mounting to reverse a new tax law provision that limits gambling loss deductions — and could gut sports betting in the US. Pros and casuals alike say the law makes betting untenable, pushing more bets offshore.

Contract holdouts have reached college football

College football’s newest NIL strategy…

The Yankees are using torpedoes to hit torpedoes

Plus: Duke is upset with "The White Lotus"...

MLB Opening Day 2.0 has arrived

MLB Opening Day is here, March Madness is stacked with powerhouses, and the NFL might ban the tush push. Plus: rising stars, wild stats, and a figure skater using neurotherapy to win gold.

The putting technique dividing the golf world

Golfers are divided over AimPoint—a putting technique built on data and feel. Some pros swear by it, others want it banned for slowing the game. Here's why the green-reading method is sparking heated debates on the PGA and LPGA Tours.

Behind Steve Cohen’s $8B push to turn Citi Field into an entertainment district

Steve Cohen wants to turn Citi Field’s parking lots into an $8B entertainment hub—complete with parks, restaurants, and a casino. The plan could reshape how sports teams grow off the field…if he can get past the red tape.

Tech CEOs love cricket

Tech execs like Pichai and Nadella are going all in on cricket—backing leagues in the US and UK with millions in funding. With growing fan interest and Olympic momentum, the sport may finally break through in America.

Former MLB All-Star J.D. Martinez eyeing a career in pickleball

Six-time MLB All-Star J.D. Martinez just signed a deal to go pro—in pickleball. As more athletes retire to the fastest-growing sport in the U.S., Martinez is joining names like Brady, Bouchard, and LeBron in giving the paddle a serious swing.

Winning – it’s just good business. Or is it?

A playoff win gave the Commanders their best merch day in 92 years. But does winning really grow a team’s value? Experts say it’s more about stadiums and media markets than scoreboard success.